In a recent press conference in Lausanne, Switzerland, the International World Games Association announced that Birmingham, Alabama has been selected to host the 2021 World Games. This global event will provide international exposure for the Birmingham region and the state of Alabama, and provide an incredible boost to the local economy.
Taking place every four years, The World Games are comprised of a multitude of diverse and exciting sports practiced on land, in the air and on the water. Top athletes from around the world compete in these games, which include lacrosse, bowling, softball and racquetball along with several other sports. The games, which were hosted most recently in Columbia, include an opening and closing ceremony, and take place over a period of 11 days.
Scott Myers of Alabama’s Sports Hall of Fame was inspired to bid for The World Games after attending the most recent games in 2013. Myers travelled to Lausanne, Switzerland along with Birmingham City Council President Johnathan Austin to make their case for Birmingham, which was selected to host The World Games over Lima, Peru and Ufa, Russia.
In addition to providing international positive exposure for Birmingham, The World Games will not require any new buildings, and will instead use existing facilities around the city. The opening and closing ceremonies will be held at Legion Field, while other games will be held in sporting venues such as Boutwell Auditorium, Crossplex, the BJCC, Samford, UAB, Barbers Motorsports and Birmingham Southern.
Birmingham’s international exposure will greatly benefit the region’s business community by inviting delegators from dozens of countries. Executives can use this event as an opportunity for recruiting, networking and building trade partnerships. Although not everyone has heard of The World Games, hosting a worldwide event is an impressive accomplishment to share with clients across the country.
The World Games will bring more than 4,500 athletes to the Birmingham region and attract anywhere from 35,000 to 100,000 spectators. While the city is spending $3.5 million over the next seven years to prepare for the games, the majority of the funds are coming from corporate sponsorships. Overall, the estimated economic impact is close to $256 million.
Learn more about The World Games by visiting www.theworldgames.org.
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